Beat the competition in the restaurant business by using social media


As of 2018, Instagram has reported an incredible milestone. One billion active users! Facebook, Linkedin, Twitter… These are no longer just social media networks where people share personal experiences with close friends and families. They’ve been proven to be powerful marketing tools that can be used in the fast paced work that restaurant businesses do.

Leaders from a variety of sectors now pay close attention to the potential of social media. Step up your game and influence, reach, conversions and engagement could soon follow suit.

If you’re looking to stay ahead of your competition and capitalise on social media marketing, here are a few tips that could be beneficial.

Don't underestimate the importance of testimonials

Have you ever been influenced by the reviews of a store or eatery that you found online? Roughly 93% of consumers admit to positive (or negative) testimonials for restaurants impacting their decisions to visit the establishment. Since it seems social media is the research platform of choice for many customers, pay attention to reviews as they can provide the social proof that can help restaurants survive and thrive.

Restaurant owners should no longer fear the uncertainty of how customers may rate or review them online. Whether you get criticism or praise via social media, opening yourself up to public opinion is a risk you may have to take. The potential rewards are too great to miss out on. Facebook, Instagram and many other prominent platforms have features that let users review and rate businesses. Use these features to their full potential by providing excellent service, great products and more.

Finetune your social media profiles

When it comes to social media marketing for restaurants, consumers can be found on the lookout for as much information about a particular eatery as they can possibly get. You could enjoy a surge in orders simply by having accurate information displayed online.

Create proper profiles, pages and accounts on social media. Use aesthetically pleasing imagery as well as clear and concise visuals and details. Relevant information can include opening hours, addresses, contact details, well-written descriptions and links to your website.

Integrate social media monitoring

Data analytics are now a part of the work that businesses do on many social media platforms. The use of tools that can collect online mentions, predefined keywords, demographic details and traits related to consumer behaviour could translate into huge advantages for the tech-savvy restaurant owner.

You can, for example, monitor the number of times your restaurant's name and hashtag has been mentioned in a month and gain more insight into your brand's reputation. This also opens up the door to influencer marketing (a powerful approach in its own right). Similarly, restaurant POS systems of the modern era can also integrate analytical tools with your social media platforms, producing an even clearer picture for business owners.

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